"Sarouty Properties is a leading real estate agency in Dubai specializing in residential and investment properties."
Visit WebsiteProject Overview
Sarouty Properties is a leading real estate agency in Dubai specializing in residential and investment properties. The agency faced fragmented lead management, with leads coming from multiple channels, no structured follow-up system, no official website, and manual marketing processes slowing down conversions.
Objective
Centralize internal processes, automate lead management and marketing, create a professional website integrated with CRM, connect social media channels for lead capture, and provide management with reliable insights into sales and marketing performance.
Client Challenges
The agency had no official website to showcase properties and capture leads.
Leads were scattered across campaigns and social media with no unified tracking.
Marketing content was published manually across social platforms, making scheduling and tracking inefficient.
No structured follow-up pipeline, leading to inconsistent engagement.
Limited visibility into team performance, campaign results, and lead quality.
Manual processes slowed down sales follow-ups and increased the risk of missed opportunities.
Difficulty tracking and linking leads to specific properties efficiently.
Proposed Solution
Website Creation & Integration
Developed a custom website to showcase properties and capture leads directly into the CRM.
CRM Customization & Automation
Tailor-made prospect and client profiles, structured lead qualification and deal pipelines, automated reminders, and notifications.
Lead Capture & Assignment
Integration of website forms and social media lead forms for automatic creation in the CRM; automated lead assignment to ensure fast responses.
Project & Document Management
Custom module for properties including unit types, pricing, brochures, contracts; linking prospects to properties for accurate tracking.
Marketing Automation
Social media posts and campaigns are now streamlined; leads from posts are automatically captured in the CRM, replacing the previous manual publishing and tracking workflow.
Reporting & Dashboards
Real-time dashboards for sales teams (leads, appointments, deals) and management (sales per property, conversion rates, revenue, campaign performance).
Added Value & Business Impact
Centralization
All leads from the website, forms, and social media flow automatically into CRM.
Professional Web Presence
Sarouty now has a fully functional website integrated with lead management, improving credibility and lead capture.
Efficiency
Automated follow-ups and lead assignment reduce response times and ensure consistent engagement.
Marketing Automation
Social campaigns no longer require manual publishing; engagement and lead capture are automated.
Visibility
Management can monitor performance across sales, marketing, and website leads in real-time.
Traceability
Every action, communication, and document is logged for accountability.
Scalability
The system can expand to include new properties, campaigns, and users as the agency grows.